Rich Furlong
Jefferson County Public Library
When COVID protocols became a political lightning rod, I took a dry public-health script and reimagined it as an airline-style safety video. The format gave people something familiar and fun instead of another lecture. In one of Colorado’s most politically mixed counties, the piece earned nothing but positive feedback — no complaints, no backlash, just awareness, understanding, and positive engagement. It turned a PSA into a moment of connection, and that’s the kind of communication I want to keep creating.
National Women's Hockey League
Before the NWHL dropped the puck on its first season, I wrote, produced, and directed a one-minute launch teaser built around one idea: history starting over. As the NHL record book opens, names vanish from the page to make room for the women who would follow. The tagline — History Begins — became the heartbeat of the league’s identity. The spot helped generate buzz, establish tone, and prove that this wasn’t imitation hockey; it was a new chapter entirely.
Colorado Avalanche
"Celly Score" Campaign
I ran a data experiment to see how the Avalanche could “win” on Twitter even when they lost on the ice. After analyzing hundreds of game-day posts, I found that GIFs of goal celebrations created the strongest fan reactions. NHL rules limited in-game highlights, but celebrations happened after the whistle — a loophole. The Celly Score was born: quick celebration GIFs scored out of ten with playful commentary. Engagement jumped fivefold, and the Avs’ feed started beating opponents’ even on bad nights. A little creativity turned analytics into joy.